We can no longer continue to pursue profit by exploiting our people and our natural world.
Incorporating as a community interest company underlines our intent to be more and do more. Pivot Earth operates on fair share principles and will give at least 1% revenue and all of our profit to other ventures and causes that tackle environmental issues.
We look to challenge the norms of the Industry and of our disposable mindset. We utilise local textile waste, upcycle the material in London and only sell within the UK to highlight the importance of locality as a way to minimise our environmental impact and ensure transparent and ethical working practices.
Pivot Earth is about a new way forward, we all have a role to play.
We work with an array of textile processors, circular economy organisations and businesses who work in textiles. The material for the initial line has been sourced from commercial laundrettes who service the high end hotel sector in Scotland. The material is currently destined to be down-cycled into rags due to minor rips and stains and then sent onto landfill after one use. The material is professionally cleaned and sent to the dye house.
We work with Anne and her team at Blue Mill in Leicester, a professional dye house specialising in fabric dyeing. Fabric dyeing allows a more precise ratio of fabric to dye, allowing the fabric to absorb most of the dye, leading to less water pollution. We use a pigment dye that has larger molecules and is easily filtered at water treatment plants in the UK. Pigment dyes are processed at lower temperatures than other chemical dyes and the process is shorter.
Alex and his team at Making for Change, in East London make our garments. They are an award-winning partnership with the Ministry of Justice and provide fashion qualifications to women at HMP Downview as well as communities in East London. They cut the material, tackle any rip or stain in the process and construct our garments. All of the people we work with are paid above the British living wage. We are committed to working with and supporting local designers and makers in the British textile industry.
Air travel and shipping globally are some of the biggest contributors to emissions therefore we are only selling our clothing to the UK market.
Explanation and Footnotes
CO2e (carbon dioxide equivalent) is used for describing different greenhouse gases in a common unit, for any type and quantity and it is calculated in kilograms.
all calculations exclusive of trims * estimating weight of zara dress at 450g * assumption that shipping until dyed fabric gest sent for garment making in Morocco
* no positive impact included for using waste material * dye overestimate as using global average whereas fabric dyeing in the UK uses less water and energy.
* the accuracy of shipping estimates built into calculators has been seriously challenged
Calculations used using SimaPro lifecycle assessment & carbon calculator software and Doconomy 2030 Carbon Calculator. (Woven fabric calculation) - Koç, Erdem & Çinçik, Emel. (2010). Analysis of Energy Consumption in Woven Fabric Production. Fibres and Textiles in Eastern Europe.(Yarn spinning calculation) - Koç & Kaplan (2007). An Investigation on Energy Consumption in Yarn Production with Special Reference to Ring Spinning. Fibres and Textiles in Eastern Europe.(Dyeing Research) - Junmichel, N., The Carbon Footprint of Textiles, Systain Consulting, Berlin, Germany 2010BBC Article - Hope, (2017). Has this Dress been to more countries than you? BBC(Average pair of Jeans) Fashion Revolution, 2020